Suzuki Egypt
A launch is built around one moment: the reveal. The stage, the lighting, the guests and the cameras are arranged around it.
Product launches
What we take on.
The reveal and the running order around it, the stage and the LED screens, sets and displays built for the product, a photo spot for the guests, and the photographs and film the brand can use after the evening.
Published projects
Two launches, one by the sea and one in a ballroom.
On the Galala seafront, Suzuki introduced three new cars in Egypt, the Grand Vitara and the Fronx among them. We built the LED stage in the open air, the entrance arch, the car displays and a photo booth, and the cars, first of all, had to look right at noon and after dark.
At Le Méridien Cairo Airport, Infinity launched Konica Minolta’s AccurioPress New Series. Guests walked through a tunnel of lit arches telling Konica Minolta’s story year by year, then watched the new press demonstrated, while LED screens, sound and light carried the evening from the welcome to the honours at the end.
Infinity
AccurioPress New Series Launch
View the projectQuestions clients ask
Before you get in touch.
- Can a launch be held outdoors?
- Yes. Suzuki’s launch was built on the open seafront at Galala, with an LED stage, an entrance arch and car displays that worked from daylight into the night.
- Can you build displays around the product itself?
- Yes. For Suzuki we built the car displays and a photo booth around the new models, and for the AccurioPress launch the new press was demonstrated in the room, after a tunnel of arches that told the brand’s story.
- Will we have photos and a film from the launch?
- Yes, when coverage is part of the scope. We photograph and film the launches we produce, so the brand has images and a film to use after the evening.
Planning one?
Tell us the date and the room.
Share the date, the guest list and the purpose of the day. We will reply with a plan and an itemised budget.
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