AccurioPress New Series Launch
A walk through Konica Minolta's history, a ballroom full of people who print for a living, and the new press running in front of them. Infinity launched the AccurioPress New Series at Le Méridien Cairo Airport. We designed it, built it, ran it and filmed it.
- Venue
- Le Méridien Cairo Airport
- Year
- 2026
Launch events
Infinity brings Konica Minolta's production presses to Egypt's print trade. For the AccurioPress New Series, they wanted the people who buy presses, from print shop owners to publishers and designers, in one room with the machine itself and with Konica Minolta speakers who came in for the day.
A press is sold on paper, not on slides. Guests had to watch it run, hold what it printed and take it home, inside an airport hotel ballroom that had to feel like Konica Minolta from the lobby to the stage.
Drawn, then built
The walk in came first: a tunnel of lit arches telling Konica Minolta's story year by year, ending at its name in large letters. Then the Reach Your Ambition set, a live press zone behind a rope, and a wall of posters and book covers printed on the new series. Everything stood ready, lit and empty, before the first guest arrived.
The build
We designed and built every piece, then ran the day: registration and hosts at the door, the stage, LED screens, sound and lighting, live demos at the press, gift bags handed out at the tables, and the honours on stage at the end.
On the day
Photo and video from the first guest at the desk to the last group photo on stage.