Suzuki New Car Launch

Corporate events and conferences

Suzuki and its Egyptian distributor Modern Motors chose Tolip El Galala to introduce the three models to dealers, partners, guests and the press, with Suzuki teams from Japan and India among them: outdoors, around the cars, with the sea behind them.

We had an empty seafront and a launch date. Power, structure, light and sound all came in by truck, and everything, the cars first, had to look as good at noon as after dark.

Drawn, then built

The renders on a black background. The empty seafront in daylight, the arch already standing. The same stage at night, the cars lit, everyone in front of it for one photo.

The build

We designed the set in 3D, built the arch, the backdrop wall, the stage, the car displays and the Grand Vitara and Fronx photo booth, and ran the LED screens, sound and lighting for the reveal and the evening after it. We photographed the build, the launch, the dinner and the people.

On the day

We photographed the whole evening: the reveal, guests stepping up to the cars for the first time, then dinner by the sea and one last group photo in front of the stage.

Launch events

A car launch lives on the first look: how the car appears the moment a guest sees it, and how it looks in the photos they share that same night. So everything was built around the three cars: the light on them, the stage behind them, the sea beyond.