Autofit dental implant film
A product film for Autofit dental implants, from the metal on the lathe to the implant in its box. We spent two days at the factory in May 2024. The edit moves from the machines to the product, so a dentist sees how the implant is made before seeing it in the box.
- Client
- Autofit
- Venue
- 2nd Industrial Zone, 6th of October City
- Year
- 2024
Video production
The challenge: a part a few millimetres long, and a film that makes it feel engineered, clean and trustworthy to the dentists who will place it.
We spent two days at the factory in May 2024. On the machine floor we filmed the CNC lathes cutting the thread, close enough to see the metal curl away from the tool, and the long aisle of machines running side by side. In inspection, a measuring probe moving over rows of polished steel spheres under blue light. Then the implant itself, lowered slowly into a dish of red liquid, shot so the thread catches the light.
Branded content
Then the product as the hero: the box, the surgical kit and the implant, each lit on its own against a clean background. The edit moves from the machines to the product, so a dentist sees how the implant is made before seeing it in the box.
Results
- ٤
- days filming at the factory